in just 10 days.
BECOME the man everyone notices
OPTIMIZE dating and career success
NEVER have a bad outfit again
GUIDED step-by-step process
WORKS for ANY MAN
in just 10 days.
BECOME the man everyone notices
OPTIMIZE dating and career success
NEVER have a bad outfit again
GUIDED step-by-step process
WORKS for ANY MAN
You’ve wasted money on clothes that don’t fit or don’t suit you.
You know you could look better, but don’t know what’s missing.
Style feels overwhelming.
Some days you look great. Other days... not so much.
Most guys spend many years on painful trial and error to get 'style'.
Some days you look great. Other days... not so much.
You know you could look better, but don’t know what’s missing.
You’ve wasted money on clothes that don’t fit or don’t suit you.
You've spent many years on painful trial and error to get 'style'.
Style content that 99% of guys are consuming is directionless, and totally overcomplicates getting their end goal.
Which means most guys spend years and thousands of dollars trying to look good, but continue to be dissatisfied...
... and get frustrated when they can't understand how other guys make it look so easy.
THE WORLD'S FIRST ONLINE COURSE FOR ANY MAN tO STAND OUT EFFORTLESSLY in 10 days
MASTER the (often missed) key principles to ACTUALLY looking good.
BUILD and EXECUTE your first 10/10 outfit using the unique 'U Style' system.
Boost your style instantly with the '10 Minute Accessories Transformation'.
BUILD and EXECUTE more 10/10 outfits to look good 24/7
Learn strategies to become part of the stylish 1%, and implement them into your style.
Set up a system for ELITE style on autopilot.
Accessible instantly
40+
6
Universal
THE WORLD'S FIRST ONLINE COURSE FOR ANY MAN tO STAND OUT EFFORTLESSLY IN 10 DAYS
MASTER the (often missed) key principles to ACTUALLY looking good.
BUILD and EXECUTE your first 10/10 outfit using a repeatable system that hits ALL of the key principles of looking good.
Boost your style instantly with the '10 Minute Accessories Transformation'.
BUILD and EXECUTE more 10/10 outfits to look good 24/7
Learn strategies to become part of the stylish 1%, and implement them into your style.
Set up a uniform system for 10/10 style on autopilot.
Accessible via an online portal
40+
6
25 mins
A lifetime
Designed for anyone
The secrets behind truly elite style
Why some outfits work - and most don't
What's holding your style back (and how to fix it)
How to create stylish outfits that work for YOU
Movie character ELITE style
Outfits optimized FOR YOU
A system to maintain stand-out style every day, without thinking
A new suite of best-in-class accessories
Compliments on your style will become your new normal
Confidence from knowing you always look incredible
✅ Master the elite style mindsets that most guys ignore.
✅ Discover the #1 reason why most men struggle with style (and how to fix it).
OUTCOMES:
1. Align your mind with the reality of dressing well, so you make smart style decisions forever.
✅ Learn the power of the 'Style Square', the framework to creating 10/10 outfits
✅ Uncover the foundational layer of the 'Style Square' the 'Fantastic 5' of style:
📌 Fit: the crucial element – Learn the 'Styled Success Fit System', a unique system to assessing the fit of any item of clothing, so you can remove the guesswork from adding any item to your wardrobe
📌 Proportion: unconsciously look incredible – Finally understand how to visually balance items within your outfit
📌 Color: the power of palettes – Uncover simple strategies for effortless color coordination
📌 Function: succeed through style – Understand how to pick clothing to optimize your chances of success in life
📌 Style Rules: the essentials to style – Uncover the easy to follow 'FOCuS' framework for addressing common style issues that may be holding your outfit back
✅ Master the 'Fantastic 5' through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The rare ability to understand why some outfits look good, and some don't
2. Mastery over the ESSENTIAL style concepts, so you never make a 'rookie' mistake again
✅Learn the 'SPF System' to unlock optimized style for your personal characteristics
📌 S (Skin Tone) – The simplest method to find colors that make you look incredible
📌 P (Proportions) – How to dress for your bodily proportions to maximize your visual impact (*SUPER IMPORTANT*)
📌 P (Physique) – Dressing for your body type
📌 F (Face Shape) – Optimizing your outfit for your face shape
✅ Discover how to dress for your age, hair color, and eye color
✅ Learn how to use accessories to bolster any outfit
📌 Understand how to apply the powerful FOCuS framework to accessories
📌 Finally learn how to match socks to your outfit
✅ Master SPF, and accessories through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The ability to effortlessly optimize your outfits to your personal characteristics (easier than any other method)
2. Combining days 1-3, you'll have all the techniques that bring 80% of your style
Unlock the 'U Style' system—a game-changing approach to crafting and executing a 10/10 outfit or uniform that perfectly aligns with your lifestyle, climate, and personal preferences. Whether you're a beginner or advanced, this system guarantees effortless, repeatable style.
✅ Learn the process to build a uniform that works for your lifestyle, and every personal characteristic
OUTCOMES:
1. A fully customized 10/10 outfit or uniform blueprint optimized for a season/formality (e.g. winter-casual), your lifestyle, and personal style preferences.
2. Understand how to effortlessly adapt and refine the U Style system for different skill levels and life situations.
Turn theory into reality by executing and implementing your day 4, 10/10 'U Style' outfit or uniform.
✅ Uncover the 10 Day Style Icon brand compass – robust suggestions of where to buy your items
✅ Understand how to implement your first outfit/uniform into your lifestyle
OUTCOMES:
1. Implemented your first complete and optimized 10/10 outfit or uniform that matches your lifestyle and preferences, wearing it with confidence in real life
2. Know exactly where to shop with the 10 Day Style Icon Brand Compass
3. Gain real-world experience using the ‘Styled Success Fit System’ to confidently select pieces that enhance your style
Unlock the fastest, most effortless way to instantly upgrade your style—using simple, high-impact accessory swaps
✅ Uncover my tried-and-tested instant accessory swaps that upgrade your style instantly, while removing weeks of research, and trial and error
OUTCOMES:
1. Own a powerful suite of 10/10 accessories that instantly elevate your outfits
2. Eliminate weeks of research and trial & error by applying my proven shortcut system
✅ Master the next level of the 'Style Square'—intermediate techniques that add depth, richness, and confidence to your personal style
📌Layering: my style supercharger – Learn the rules of layering, and the insane hidden layering pieces not enough guys are taking advantage of, giving you effortless, high-status depth in every outfit
📌Texture: use texture strategically to add richness and depth, making your outfits feel more premium and well-curated
📌Pattern: master the art of patterns for beastmode style, and how to combine them for a bold but balanced look without ever feeling over-the-top
📌Fabric: see why fabric choice is often misunderstood and how you can use it to elevate your overall look
✅ Master the intermediate level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Effortlessly diagnose your current style level and pinpoint exactly how to elevate it
2. Master intermediate styling techniques—layering, texture, and patterns—to stand out confidently without overcomplicating your wardrobe.
3. Understand the overlooked elements of premium-looking outfits and how to apply them with ease.
✅ Discover the final level of the 'Style Square'—advanced techniques that put you in the 1% of stylish men
📌Details: exploit unique clothing details to stand out like your favourite film or TV character
📌Silhouette: learn how 'shape' can dramatically alter your look
✅ Master the advanced level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Use high-level styling details to create an elite, signature look that sets you in the top 1%
✅ Take everything you've learned and expand it into a versatile, foolproof wardrobe that ensures you have the ability to always dress at a 10/10 level, from casual to formal, any season, any reason.
✅ Learn good habits to maximize your impact as you expand your wardrobe.
OUTCOMES:
1. Multiple outfit/uniform blueprints to give you 10/10 style in every area of your life
2. Multiple implemented, optimized 10/10 outfits or uniforms that match your lifestyle, preferences, for each season/formality
✅ Fully transition into your elite-level style
✅ Automate your style using a 'uniform rotor' so you always look incredible
✅ Discover continued experimentation and upgrade techniques
✅ Discover the two superchargers to take your image to the MAX
OUTCOMES:
1. A fully automated personal style system, for 24/7 maximum style on autopilot (the dream)
2. A clear route to optimizing over time
3. Unlock the two "superchargers" that take your personal brand to the highest level
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
Maximum style
Looks amazing 24/7, follows the laws of aesthetics, optimized to your characteristics, stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are the same - just expressed differently. This is my 'winter uniform'.
Only way for 10/10 style automation: create 10/10 uniforms and 'schedule' them across your life
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear: don't reinvent the wheel!
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a suite of optimized, 10/10 uniforms that you can 'schedule' across your life.
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
What is 'maximum style'
Looks amazing 24/7
Follows the laws of aesthetics
Optimized to your characteristics
Stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are.
Only way for 10/10 style automation
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear (don't reinvent the wheel!)
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a set of 10/10 uniforms that you can 'schedule' across your life.
No matter your body type, skin tone, personality, or budget—this system adapts to you. Every concept builds on the last, guiding you through a logical sequence, so there’s no guesswork—just results.
Short, sharp, and designed for maximum transformation in minimal time.
Everything explained clearly & simply—so you get big results, fast.
You won’t just learn—you’ll apply. 10DSI includes practical exercises and real-world examples, so you build confidence fast.
The only framework that organizes every style principle into a hierarchy, so you instantly know what matters most at every level of style.
A foolproof, step-by-step method to instantly evaluate fit, avoid the most common fit mistakes, and get tailored-like results without guesswork.
A unique personalized dressing framework so you always wear the most flattering outfits for your unique features.
A step-by-step system for designing 10/10 outfits that fit your lifestyle, personality, and taste—so you always have go-to looks that work.
Includes verified brand recommendations, so you can shop with confidence.
The fastest way to level up your look by adding key accessories, without wasting weeks of research—just plug in these hand-picked, tried-and-tested recommendations.
Ad-hoc styling mastery – Build any outfit on demand, effortlessly.
Wardrobe management – Make your wardrobe super organized.
Clothing maintenance – Keep your clothing looking fresh for years.
7 years of experience condensed into quick-fire insider insights.
Custom clothing & tailoring secrets – Key insights into getting a custom fit, in-store, and online, including personal recommendations of mine.
Character style analysis – Learn how your favourite TV/movie/game characters adopt the teachings of the 10 Day Style Icon.
The psychology of style – Use style as a competitive advantage in life and business.
THE SYSTEM THAT GIVES GUYS A clear path, and ALL THEY NEED, TO GET MOVIE STAR style
MASTER the key principles to actually looking good, including:
The SECRETS about dressing well, which may be holding you back (that you won't find on YouTube)
The, often missed, only 9 parts to looking good.
BUILD your movie-star wardrobe, based on these principles.
Use the '3D style process' to design YOUR 'movie star' style for all occasions and formalities.
Execute on this vision.
Combine days 1-7, to set up systems to 'automatically' look incredible, with little effort.
PERFECT your style.
Take your style into 'end game'.
Strategies to look part of the 1%.
Cement yourself as a style icon.
Accessible via an online portal
Engaging, to-the-point content.
Shortest path POSSIBLE (no bloat).
Unique step-by-step method and techniques to get maximum style.
Covers ALL you need to know.
Considers your tastes, budget and lifestyle.
Covers 'uniforms', the style superpower.
Created from 8+ years of real-world style expertise.
Overly-complex YouTube content.
Boring, overly-explained eBooks.
Long, hard path: too much trial and error, and no clear roadmap.
Generic, easily accessible, advice.
May miss crucial information.
May not consider your tastes, budget, or lifestyle.
Most overlook uniforms.
Sometimes the main guy isn't even stylish.
Will probably help, but won't maximize your style.
My name is Luke S, and my style used to be... questionable.
BUT I chose to do something about it, and 8 years later, I feel like I've finally mastered the discipline of personal image.
I went into my journey expecting that achieving world-class style was only for the 1%, but I learned that ANYONE can look incredible if they master the key principles of style.
And that's why I'm here to help YOU master your style: but in only 10 days (rather than 8 PAINFUL YEARS).
I've felt how much perfecting your style can change your life, and I want you to experience it too.
8 years men's personal image experience
Founder of heroandvillainstyle.com and styledsuccess.com
Helped hundreds of men with their style while working at Charles Tyrwhitt
My name is Luke S, and my style used to be... questionable.
BUT I chose to do something about it, and 8 years later, I feel like I've finally mastered the discipline of personal image.
I went into my journey expecting that achieving world-class style was only for the 1%, but I learned that ANYONE can look incredible if they master the key principles of style.
And that's why I'm here to help YOU master your style: but in only 10 days (rather than 8 PAINFUL YEARS).
I've felt how much perfecting your style can change your life, and I want you to experience it too.
8 years men's personal image experience
Founder of heroandvillainstyle.com and styledsuccess.com
Helped hundreds of men with their style while working at Charles Tyrwhitt
How the 10 Day Style Icon Helps You
Get to a point where you love your clothing, and the way it looks.
Improve your style FAST
Identify long-term style problems, quickly break past style plateaus, and skip years of trial and error.
Introduce a system to look incredible 24/7.
Understand how to ONLY buy clothing that you LOVE, SO you don't get ANGRY over wasted money and time, and having to sell failed items.
How the 10 Day Style Icon Helps You
Get to a point where you love your clothing, and the way it looks.
Improve your style FAST
Identify long-term style problems, quickly break past style plateaus, and skip years of trial and error.
Introduce a uniform system to look incredible 24/7.
Understand how to ONLY buy clothing that you LOVE, SO you don't get ANGRY over wasted money and time, and having to sell failed items.
"Only one guy I know can pull of a jacket like that!"
- Corporate CEO
(VC backed tech)
"They’ve changed the dress code to suits only. But I’ve sent an email to HQ telling them that I want you to keep dressing how you are – you’re the only one that does it right."
- Charles Tyrwhitt Manager
(premium menswear)
"Wow - you look super put together."
- Corporate C-Level Exec
(VC backed tech)
LIMITED-TIME PRE-LAUNCH EDITION
Become the MOST STYLISH man in any room
10/10 style without even thinking
8 years of experience in 10 days
The Style Square
The Styled Success Fit System
The SPF System
The U Style Uniform Creation Process
My handpicked list of the best brands for men
The 10-Minute Accessories Transformation
40+ short video lessons & articles
Practical exercises and real-world examples
Approx 25 minutes per day to complete
BONUS 1: FREE 1-2-1 style audit - get expert feedback from Luke (30 mins)
BONUS 2: Automatic upgrade to the launch edition (full content)
BONUS 3: Elite insider bundle: Custom clothing and tailoring secrets & more (full content)
BONUS 4: 10 DAY RISK-FREE trial. See the difference, or email luke@styledsuccess.com for a full refund, no questions asked.
LIMITED-TIME PRE-LAUNCH EDITION
Become the MOST STYLISH man in any room
10/10 style without even thinking
8 years of experience in 10 days
The Style Square
The Styled Success Fit System
The SPF System
The 'U Style' Uniform Creation Process
My handpicked list of the best brands for men
The 10-Minute Accessories Transformation
40+ short video lessons & articles
Practical exercises and real-world examples
Approx 25 minutes per day to complete
BONUS 1: FREE 1-2-1 style audit - get expert feedback from Luke (30 mins)
BONUS 2: Automatic upgrade to the launch edition (full content)
BONUS 3: Elite insider bundle: Custom clothing and tailoring secrets & more (full content)
BONUS 4: 10 DAY RISK-FREE trial. See the difference, or email luke@styledsuccess.com for a full refund, no questions asked.
This system is suitable for all levels—from beginners who want a complete roadmap, to style enthusiasts looking to refine their wardrobe, and even advanced dressers who want to reach their maximum style potential.
This isn’t just a collection of style tips. It’s a structured process with new, unique systems designed to push your style as far as it can go—regardless of where you’re starting from.
Your style revolution starts as soon as you enroll.
From that point, you’ll have lifetime access to the full program—including future updates and expansions.
This is a one-time investment for a lifetime of style mastery.
No.
YouTube videos can help, but they lack structure and depth—leading to wasted time, scattered knowledge, and inconsistent results.
Here's the difference:
✅ The 10 Day Style Icon is a guided system—so you learn everything in the right order, with no missing pieces.
✅ Many of the techniques, formulas, and systems inside aren’t taught anywhere else.
✅ Instead of years of trial and error, you get a shortcut to world-class style in just 10 days.
If YouTube was enough, you would’ve already achieved your maximum style potential.
This program is 100% focused on clothing & style. It does not cover grooming, skincare, or fragrance.
It also does not cover topics that are not necessary to actually looking good, such as 'what does it mean for clothing to be high quality?'
Additionally, it has a heavy emphasis on casual clothing and does not go into the nuances of formal clothing. However, everything that is covered is applicable to formal clothing.
Approximately about 25 minutes of content per day (depending on the day, and your speed!)
* activities like shopping not included
You’re covered by our 10-day risk-free, money back guarantee.
If you’re not completely blown away by the value inside, email luke@styledsuccess.com within 10 days for a full, no-questions-asked refund.
That being said, I’m confident this will be the best style investment you’ll ever make!
Absolutely not!
Uniforms are the easiest way to achieve consistent, maximum style with minimal effort.
However, the process of generating great uniforms is the same as generating great one-off outfits.
This program covers both approaches—so whether you prefer signature uniforms or unique daily outfits, you’ll have the knowledge and tools.
Also: a 'uniform' doesn't mean wearing the exact same thing every day. Think of a suit - a suit is a uniform, but there are many ways you can wear one.
Absolutely not.
This program teaches principles that work for any budget—from affordable brands to high-end luxury.
You'll learn how to avoid bad purchases, maximize your wardrobe, and build a powerful look without overspending.
Style isn't about how much you spend—it’s about understanding what works.
Yes, because the SPF system adjusts for every body type.
Likely, yes.
The 'U Style' uniform system helps you build 10/10 outfits, aligned to your tastes and lifestyle.
So, if you don't already have items in the outfits you build, you will have to acquire them.
However, I'm sure that's a little price to pay for looking and feeling awesome... especially as you'll potentially get 100s of wears out of the outfit if you follow our advice on uniforms!
If you aren't DELIGHTED by The 10 Day Style Icon, contact luke@styledsuccess.com within 10 days of purchase for a no-questions-asked full refund!
Start today, or watch a free lesson if you're still not sure!
You've made it to the bottom of the page! Congratulations!
Look, having apprehension towards something like this is natural, especially if you've tried and failed before.
But to be brutally honest, if you don't take action now, in 10 days, you likely won't have:
Secret knowledge of what's holding your style back.
A clear plan to get from where you are now, to maximum style.
And that would be a shame...
Especially as the limited time pre-launch offer is so jam packed with other bonuses, it should be illegal!
And there's nothing to lose: you have a 10 day risk free money back guarantee if you don't like it!
So, click above to either start maximizing your style today, or to watch a free lesson if you're still not sure!